top of page
art director & adventure photographer
Anthony Lieberman
Mrs. Meyers
The Ask: Convince Clorox-loyal moms that “clean” doesn’t have to smell harsh, like bleach.
The Answer: Don’t tolerate toxicity, in ANY forms -- whether that be from Clorox cleaners or toxic people.
Out of home
Magazine
Social
#Toss Toxicity
View real-time toxic gaslighting trends that need to be washed away.
Pop-up shop
MM would appear to be a perfume shop; it’d look like a stand at a mall with various scents to “try.”
It would then be revealed that the sample they’re receiving is actually a cleaning product, that cleans just as well as it smells.
My roles
Ideation
Art Direction
Copywriting
Photography
Collaboration
Laura Panthofer | Art Director
Charlie Vazquez | Industrial Design
Type Of Work
Portfolio
bottom of page