Mrs. Meyers

The Ask: Convince Clorox-loyal moms that “clean” doesn’t have to smell harsh, like bleach.
The Answer: Don’t tolerate toxicity, in ANY forms -- whether that be from Clorox cleaners or toxic people.

Out of home

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Magazine

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Social

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#Toss Toxicity

View real-time toxic gaslighting trends that need to be washed away.

Pop-up shop

MM would appear to be a perfume shop; it’d look like a stand at a mall with various scents to “try.”

 

It would then be revealed that the sample they’re receiving is actually a cleaning product, that cleans just as well as it smells.

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My roles 
Ideation
Art Direction
Copywriting
Photography
Collaboration 
Laura PanthoferArt Director
Charlie VazquezIndustrial Design
Type Of Work 
Portfolio