The Ask: Convince Clorox-loyal moms that “clean” doesn’t have to smell harsh, like bleach.
The Answer: Don’t tolerate toxicity, in ANY forms -- whether that be from Clorox cleaners or toxic people.
Out of home
View real-time toxic gaslighting trends that need to be washed away.
MM would appear to be a perfume shop; it’d look like a stand at a mall with various scents to “try.”
It would then be revealed that the sample they’re receiving is actually a cleaning product, that cleans just as well as it smells.