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art director & adventure photographer
Anthony Lieberman

Fossil
The Ask: Develop a PR-able idea that builds belief that 18-24 year olds need to make time for what matters most to them.
The Ask: Fossil will ticket people who are glued to their phones and are missing meaningful moments.
Overview
Missed moment ticket
Once tickets have been issued, they will be prompted to reissue them to others living life distracted. Passing on the message and building social currency.

instagram Stories



Moments matter zone
Full video of PR stunt.
My roles
Ideation
Art Director
Copywriting
Graphic design
Filmmaking
Collaboration
Chris Bartoldus | Creative Tech.
Hunter Benjamin | Film Dir.
Type Of Work
Portfolio
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