The Ask: Develop a PR-able idea that builds belief that 18-24 year olds need to make time for what matters most to them.
The Ask: Fossil will ticket people who are glued to their phones and are missing meaningful moments.
Missed moment ticket
Once tickets have been issued, they will be prompted to reissue them to others living life distracted. Passing on the message and building social currency.
Moments matter zone
Full video of PR stunt.
Type Of Work