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art director & adventure photographer
Anthony Lieberman
Calgary Stampede
The Challenge: Calgary Stampede aimed to excite users about the coming stampede in the few months before the event.
Concept: By personifying the animals into the competitors and creating an experiential VR experience, people can witness how crazy the real athletes must be to compete with these wild animals.
Out of home
digital/experential event
My roles
Ideation
Art Direction
Copywriting
Type of work
Portfolio
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