Calgary Stampede

The Challenge:  Calgary Stampede aimed to excite users about the coming stampede in the few months before the event.
Concept:  By personifying the animals into the competitors and creating an experiential VR experience, people can witness how crazy the real athletes must be to compete with these wild animals.  

Out of home

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digital/experential event

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My roles 
Ideation
Art Direction
Copywriting
Type of work 
Portfolio