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art director & adventure photographer
Anthony Lieberman
north face
My roles
Ideation
Art Direction
Copywriting
Concept: Don't ruin your trip before it's even started. Trek Smarter.
Frontier Guide App
The Challenge: North Face aims to enhance users' pre-trip experience by ensuring they are properly prepared for the adventure they are about to depart on.
Through professional outdoor athletes blogs, to top national park reccomendations and ofcourse gear.
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