north face

My roles 
Ideation
Art Direction
 Copywriting
Concept:  Don't ruin your trip before it's even started. Trek Smarter.

Frontier Guide App

The Challenge:  North Face aims to enhance users' pre-trip experience by ensuring they are properly prepared for the adventure they are about to depart on.
Through professional outdoor athletes blogs, to top national park reccomendations and ofcourse gear.
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out of home

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Trails-WallMural.jpg

social

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