Club Car

The Ask: Showcase the Club Car “Onward” PTV’s fun identity and inspire emotional connections.
The Answer:  Choose to turn typical moments into fun, leisure ones. Steer Onward.

Instagram reels

Instagram stories

Coastal Radio

Steer Onward
00:00 / 00:17

Tik Tok

Golf is the sport of sophistication, but it doesn’t always have to be so serious.

 

Seasoned pros will tee up the #ChipOnward Tik Tok challenge creating user-generated content, which can then be repurposed for Youtube compilations.

 

From chipping skills to epic fails, choose fun and steer onward with Club Car. 

Dealerships

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SCADPro_ClubCarOnward_Print_6_SteerOnwar
SCADPro_ClubCarOnward_Print_3_SteerOnwar

Pro-shops

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SCADPro_ClubCarOnward_Print_2_SteerOnwar
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SCADPro_ClubCarOnward_Print_6_SteerOnwar

Name your onward

User interface addition increasing purchase intent.

The Joneses
The Joneses

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Beachster
Beachster

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Garcia
Garcia

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The Joneses
The Joneses

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Club car connect

Converting a traditionally b2b product to 
a consumer-facing tool.  

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Create leaderboards with nieghbors comparing golf handicaps, family volleyball or badminton tournaments and even spike ball.

My roles 
Lead Art Director
Copywriting
Filmmaking
Photography
Drone Operating

Book anything from a tee time at the clubhouse, happy hour at the local bar or a pool hangout.

 

Streamlining social currency amongst Onward families.

Collaboration 
Laura Panthofer | Co-lead Art Dir.
Briana Avalos  | Copywriter
Anna Kate Mcginty | Art Director
 and 10 person film production team.

Onward brand loyalty is rewarded with exclusive offers from ice cream shops, restaurants and other local businesses in proximity.

Type Of Work 
Scadpro x Club Car
10 week project