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art director & adventure photographer
Anthony Lieberman
Club Car
The Ask: Showcase the Club Car “Onward” PTV’s fun identity and inspire emotional connections.
The Answer: Choose to turn typical moments into fun, leisure ones. Steer Onward.
Pre-rolls
Instagram stories
Coastal Radio
Steer Onward
00:00 / 00:17
Tik Tok
Golf is the sport of sophistication, but it doesn’t always have to be so serious.
Seasoned pros will tee up the #ChipOnward Tik Tok challenge creating user-generated content, which can then be repurposed for Youtube compilations.
From chipping skills to epic fails, choose fun and steer onward with Club Car.
Point of sale
Pro-shops
Name your onward
User interface addition increasing purchase intent.
The Joneses
Beachster
Garcia
The Joneses
1/3
Club car connect
Converting a traditionally b2b product to
a consumer-facing tool.
Create leaderboards with neighbors comparing golf handicaps, family volleyball or badminton tournaments and even spike ball.
My roles
Lead Art Director
Copywriting
Filmmaking
Photography
Drone Operating
Book anything from a tee time at the clubhouse, happy hour at the local bar or a pool hangout.
Streamlining social currency amongst Onward families.
Collaboration
Stu Thompson | Creative Director
Laura Panthofer | Co-Lead Art Dir.
Briana Avalos | Copywriter
Anna Kate Mcginty | Art Director
and 10 person film production team.
Onward brand loyalty is rewarded with exclusive offers from ice cream shops, restaurants and other local businesses in proximity.
Details
Internship
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