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art director & adventure photographer
Anthony Lieberman
American Express
The Ask: 1 in 4 small businesses are under threat of permanent closure. Encourage shoppers to come back while asking them to be cautious.
The Answer: The art of the browse, everything from style to safety regulations.
Overview
Social
Inspire people to browse IRL in places they’ve spent so much time browsing virtually during the pandemic.
Shop small shuffle
Out of home
Four piece suit.
Shopping is a chore.
Saunter
Four piece suit.
1/3
Insta Profile
The art of the browse
Home to…
all of our etiquette rules, COVID protocols and a Shop Small Spotlight every 3rd post.
The Best Of Browse
Share your favourite local spots to browse at #BackToBrowsing. Posts from this tag could be reposted as Insta Stories to further engagement.
My roles
Ideation
Art Direction
Copywriting
Graphic Design
Collaboration
Laura Panthofer | Art Director
Details
Gold | IDA Multimedia Advertising Design
Bronze | IDA Print/Poster Advertising
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