American Express

The Ask: 1 in 4 small businesses are under threat of permanent closure. Encourage shoppers to come back while asking them to be cautious. 
The Answer:  The art of the browse, everything from style to safety regulations.

Overview

Social

Inspire people to browse IRL in places they’ve spent so much time browsing virtually during the pandemic.

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Shop small shuffle

Out of home

Four piece suit.
Four piece suit.

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Shopping is a chore.
Shopping is a chore.

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Saunter
Saunter

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Four piece suit.
Four piece suit.

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Insta Profile

The art of the browse

Home to…

all of our etiquette rules, COVID protocols and a Shop Small Spotlight every 3rd post.

 

The Best Of Browse  

Share your favourite local spots to browse at #BackToBrowsing. Posts from this tag could be reposted as Insta Stories to further engagement.

My roles 
Ideation
Art Direction
Copywriting
Graphic Design
Collaboration 
Laura Panthofer Art Director
Type Of Work 
Portfolio